Using these tips I have mentioned above will get your more social shares.
Table Of Contents
How To Use Visual Media
Have you ever read books for children? Then you should have noticed that there are many pictures there. Without pictures, your children won’t even look on this book. Why is that? Because just naked words mean nothing for them yet. We are visual beings by our nature. By placing there beautiful images we making it easier for them to understand and to assimilate the information. The same principles working in Internet. We are all like children, looking for something interesting to engage with. The thing is it must be attractive.
Therefore, you have to use images. I would say not just pictures, but high quality ones.
Your audience would appreciate it for sure.
Making professional photo shooting is not cheap. If you have no or low budget it can really bites. Is there a solution? Yes, there is. Read my article Where To Find High Quality Pictures For Free.
When you have some photos on your hands, you might consider customizing them a bit for your brand or blog. You don’t have to be a professional graphic designer to do that. Websites like Canva helping you in such challenges.
Just sign up for free, click on “Create a design”, then Social Media and do your magic.
Make your headlines and pictures unique and authentic.
There are plenty of free templates and it is very easy to use. Select one and customize it.
Canva offers several free templates.
Next, click the text to edit.
The text you create should be your articles and headlines related.
Prioritizing Your Social Networks
Different social networks draw various audiences. Choose your favorite networks wisely.
Pay attention for demographics, locations, genders and interests of your potential audience. Your messages should be relevant for those people.
Many women love Pinterest. Because it is just awesome. Pictures sharing is their passion. Pinterest is great for consumable products.
Facebook is great to share content for families, friends and particular individuals. It has the largest users’ database.
LinkedIn is one of the most decent network for businesses, professionals. Most of the users are adults. This network is great to promote B2B products and services.
How To Choose Right Time For Your Posts
Don’t even think about posting and sharing your publications at 2 AM. It is not a good idea! In this case scenario you reducing the chances that your article is been shared dramatically.
I would say that the most preferable time windows for social engagements are:
Pinterest: evenings all week long
Twitter: weekdays lunchtime and between 5 and 6 PM, weekends between 9 AM and 5 PM.
Facebook: weekdays between 1 PM and 5 PM, weekends between 9 AM and 5 PM.
LinkedIn: weekdays between 7 AM and 9 AM, lunchtime, and between 5 and 6 PM, weekends between 10 AM and 12 PM.
Those are the guidelines. Your situation or audience might be different of course. Anyway, collect the data about your traffic, analyze it and make corrections in your publications timing if needed.
It’s important to note that there’s no universal posting window or one-size-fits-all approach. Engagement is shaped by many factors, including social network, region, goals (clicks vs. shares), and how audiences interact with the social network overall. You’ll ultimately want to experiment with your own content to find out what works best for your business.
All those tips and tricks do not excuse you from obligation to present interesting, engaging and related to your audience content. That is when you can use great leverage of human curiosity. Without it, forget about social sharing and additional traffic.
I have spoken.