Add a name and click Publish. Your tag is published and you can return to your workspace now.
You can exit the preview mode.
Google Analytics will track all visits on your website now. However, it is not enough for you. You need to track your affiliate links of course, to see how many people are engaging, on what pages, what ads, etc… To do that, return to your Tag Manager. Choose Triggers and click New.
Name it, create a folder and click on the circle.
Choose Some Link Clicks and Build In Valuables.
Pick Click URL from the list.
Then choose “does not contain” and put your website name in the next box. xxxxxxxxx.com. Click Save.
You have your trigger, now you need to add a tag to this trigger. But before you do that go to Variables, click on configure.
Select all Click Variables go ahead and click Exit.
Now, go to the Tags section and click New.
Name the tag, choose a folder and click on Tag Configuration.
Table Of Contents
Adding Google Analytics
Add Google Analytics: Google Universal Analytics.
- Just type External Links
- Choose Page Path
- Pick click URL
- Non-Interaction Hit: True (if it is False, it will create a new View event in Google Analytics, we don’t need that).
- In Google Analytics Settings choose your previously created tracking ID from the list.
Click on Advanced Settings. Choose
- Choose Once per event (if you choose Unlimited tags will fire whenever triggers tell it to. (This option is only used with tag sequencing.)
2 and 3. You can add your Tag name (this name will be used to retrieve the tag name from the Google Analytics event data.)
- Add your saved trigger
- Save the tag.
It will redirect you to your Tag Manager dashboard. You can preview it, to test it. The same procedure as I’ve explained before or you can implement it by clicking Submit.
This tag will track ALL clicks on ALL external links from your website.
But, what if you have not only affiliate links on your website, but other external links too?
If you leave this tag like this, you won’t be able to determine how many affiliate links have been triggered.
First, you can install the Redirection plugin (an alternative for the Thirsty Affiliates plugin that we have reviewed previously). This plugin will help you to create categories for your affiliate links and to clock the links. Just download it. Login into your WordPress dashboard, Plugins, Add New, Install it and Network activate it. Then go to Tools, Redirection and click on Groups. Create a name for your group and click Add. It will add this group to the group list. Next, click on Redirect (on the left side from the Groups).
On the Redirections page put your URL with a new subdirectory (in our case “aff”) path into the Source URL box.
In our example: https://yourdomain.com/aff/wordpress
Where “aff” is a new subdirectory and “wordpress” is a new (cloaked) name for your affiliate link.
In the Target URL box put your original affiliate link. In this case from WordPress. Then choose your Group (that you previously created), in example Affiliates and click Add Redirect.
Now you have a clocked version of the WP affiliate and a subdirectory that you will use to separate your affiliate links from the others for your Google Analytics and Google Tag Manager.
Go back to your GTM, Workspace, Triggers, then add a trigger with following settings and click Save. Put your clocked affiliate link into the third box. Click Save.
You have your affiliate trigger now. Go to Workspace, Add New Tag, select those settings, add your affiliate trigger and click Save.
Test those settings in the Preview Mode. Don’t forget to refresh the Preview Mode every time you make changes. Then, click Submit.
If you want to track every single affiliate link from your website and get separated statistics in Google Analytics, you have to set up a separate Tag for each affiliate link. It require a bit of work, but you will have a clear picture of your business.
To see the statistics go to your Google Analytics dashboard, select Behavior, Events, Overview.
You will get your traffic graph and all the External and Affiliate Clicks. If you open it, you will see what link and how many clicks-trough it has been generating.
Crunching Facebook Numbers
Let’s talk about your Facebook Ads Campaigns again.
An Ideal Launch
An ideal launch would be:
8 campaigns (two campaigns per country: ie: US, Canada, UK, Australia) at the same time (for the same product). Each campaign contents 2 Ads sets (desktop and Mobile) with one Ad (one interest) per one Ads set. Budget $30-50 a day per one Ad.
Create an apart audience for each campaign.
Never send all the Ads for an approval. Because if all of them haven’t been approved at once, Facebook can block your Ads account. Send just one, if it’s ok, then send the rest (they should be similar though).
After 24 hours analyze what ads are doing better, kill the others. Increase your daily budget for the winner to $100 a day. Let it run for a couple of days. If it’s working, scale it.
If, after increasing of your budget, your winning Ad starts to bring less and less conversions, lower your budget to the initial $30-50 a day and start over.