The pixel code has to be installed into the bottom of the header section of your website, just above the </head> tag. Install the base code on every page of your website.

You can turn on Automatic Advanced Matching to collect data from your customers for Facebook research. It will help you to collect your new leads.

If you use WordPress for your websites and don’t know how to install Pixel, use Official Facebook Pixel Plugin. Go to your Network Admin Dashboard, Plugins, click Add New and type it in the search box, then click Install Now.

Then, click Network Activate.

Go to your WordPress Website Dashboard, choose Plugins, Official Facebook Pixel and click on Settings.

Enter your Pixel ID and click Save Changes.

That is it. Facebook Pixel is installed on your website. If you create new pages, or posts, it will be automatically added to the code.
Now, go back to your Facebook setup. And test if the pixel is actually working. Fill in your website Url and click Send Test Traffic.

If the test was positive, you’ll see a green circle on the left side. If not, check the instructions one more time, or call to your web-developer. Then, click Continue.

Next window will prompt you to setup an Event.

What is it actually? You will have possibilities to setup actions directly on your website, without entering the code manually for every action you want to track. Very helpful.

You can use Facebook’s Event Setup Tool, or you can install it manually.

Manual Pixel’s Events Installation

For manual installation, use these codes:

Standard Pixel Event Codes

Website action Description Standard event code
Add payment info Example: click on a button to save billing information. fbq(‘track’, ‘AddPaymentInfo’);
Add to cart Example: clicking an Add to Cart button. fbq(‘track’, ‘AddToCart’);
Add to wishlist Example: clicking an Add to Wishlist button. fbq(‘track’, ‘AddToWishlist’);
Complete registration Example: signing up for an email subscription. fbq(‘track’, ‘CompleteRegistration’);
Contact Example: email, chat, text, phone or other type of contact with your business. fbq(‘track’, ‘Contact’);
Customize product Example: customizing items before ordering. fbq(‘track’, ‘CustomizeProduct’);
Donate Example: donating to your business. fbq(‘track’, ‘Donate’);
Find location Example: searching your local stores location. fbq(‘track’, ‘FindLocation’);
Initiate checkout Example: clicking a Checkout button. fbq(‘track’, ‘InitiateCheckout’);
Lead Example: sending a form with personal information fbq(‘track’, ‘Lead’);
Purchase Example: receiving a confirmation email after the purchase. fbq(‘track’, ‘Purchase’, {value: 0.00, currency: ‘USD’});
Schedule Example: scheduling appointment. fbq(‘track’, ‘Schedule’);
Search Example: searching something on your website. fbq(‘track’, ‘Search’);
Start trial Example: subscribing for a trial. fbq(‘track’, ‘StartTrial’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
Submit application Example: submitting an application for joining your program. fbq(‘track’, ‘SubmitApplication’);
Subscribe Example: subscribing for a paid service. fbq(‘track’, ‘Subscribe’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
View content Example: just viewing your website page. fbq(‘track’, ‘ViewContent’);


Place the Facebook pixel code between the <head> and </head> tags of your web page. If you have other existing code there, place the pixel below it, but above </head>.

Place the pixel “event code” that is relevant to this page inside your Facebook pixel code, above the </script> tag. You’ll need to do this for every page you want to track.

Example Pixel’s Event Code

Example: adding “Lead” pixel event code fbq(‘track’, ‘Lead’); to your Pixel code. Where xxxxxxxxxxxxxxx is your Pixel ID.

—- other webside code (if you have it of course) —-
<!– Facebook Pixel Code –>
s.parentNode.insertBefore(t,s)}(window, document,’script’,
fbq(‘init’, ‘xxxxxxxxxxxxxxx’);
fbq(‘track’, ‘PageView’);
fbq(‘track’, ‘Lead’);
<noscript><img height=”1″ width=”1″ style=”display:none”
<!– End Facebook Pixel Code –>
It is time consuming to do it manually. But, if you have time why not?
If you decided using the Event Setup Tool for your Pixel’s events installation and saving your time, click on it (see previous picture).
Enter your URL and click open website.

This click will redirect you to your website, and You’ll see this tool. Click Set Up Event.

Click Select an event and choose from the list of events.

Then click Tag your event.

Click on the element on your page you want to tag. In example a Buy Now button.

If you want to delete or edit an even, open the same tool and you’ll see the list of events, click on three points icon and choose delete or edit.

Now you will have those click statistics in your Ads Account overview.
It will help you to analyze your campaign and to narrow-down your audience.

Running Affiliate Promotions

Let’s say we want to run that previous promotion from Clickbank for a weight loss product.
We targeting women age 35-50, living in California US, permanent residents. You can target New York, or the entire country if you want.

Choosing Your Audience.

There are many characteristics you can add to your audience. Facebook is good at providing you different demographics and other info, so you can laser-target your ideal viewers. Location, gender, age and language first of course.

Categories: VIP

Rey Roy

Leave a Reply

Your email address will not be published. Required fields are marked *