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How To Get Conversions By Choosing Right Audience
Increasing your traffic is priority number one task in the blogging business. However, this is not enough. You can have all the traffic in the world, but if it doesn’t convert, you just spending your time and funds for nothing.
What does it mean? It means that you have to attract right visitors to your blog with high probabilities of purchasing your products or services. In other words, you need targeted audience before you start your advertising campaign. Let’s see how you can do it.
First, do some preliminary research for your niche. Make a virtual profile of your ideal visitor. Who is this person? Age, occupation, gender, location, income, etc…
On another hand. What is your expertise and authority in that particular niche? Why would people listen or trust you? What is your product or service? Is it an inexpensive product or a high-priced merchandise? How can you deliver it? What are your payment options? What is your return policy? Who are your competitors? Why would people choose you instead of them? Etc…
Those kind of questions you have to get answers to at the beginning of your journey.
When you’ve done with that, then you are ready for the next step. Finding targeting audience for your niche.
Where can you get information about your potential buyers?
Google Planner is one of the tools you can use to get your metrics. But Google gives you only general metrics for keywords.
Another one is Quant Cast. To get statistics from this website you have to have your own website first. Because they require putting a tag code on your page and install a plugin. Nothing too complicate.
Then you can sign up for free and add this website to your properties.
It doesn’t matter if that website has no statistics yet. You just need an access to your dashboard.
Then use “Research Other Sites” box to find out what target audience your competitors have.
Don’t put their URL in the search box. Type your niche keyword instead.
Let’s say we want to sell classic cars.
Just type “cars” in there and push the search button.
You’ll get some results.
Here we go. Time for digging.
Open classiccars.com and see what is inside.
That is what we were looking for!
Gender, age, education, income, children, ethnicity, the total of unique monthly visitors. Nice! You can change your search by region. In this example, it is the United States.
Check the other options:
Business & Occupation
Business and Occupation section gives us beautiful statistics what professions has the majority of the prospects. General Management and Sales have the highest scores +26% in total of all the website visitors. Or, about 494,000 if you take 26% from 1,900,000 monthly visitors. What does it mean? It means, that this is probably your best target audience, add their age, industry, location per state and income to the equation and you are ready to set up your ads campaign.
You can dig even further and narrow your prospects. Just click on General Management and see what it contains.
Location of your potential buyers is very important too.
Do you see that California and Texas have +25% of all the visitors combined?
Now per city.
Etc… Are you getting where I’m going, right?
Check 2 or 3 other websites, compare the results. Done!
Where To Start Your Campaign
So, where would you start your classic cars advertising campaign?
I’d say LinkedIn is the first choice, Facebook is the second…
Create different advertisements, based on the data from one or several websites. And test them.
For LinkedIn advertising.
You have to set-up your LinkedIn account first. Then sign up for your Campaign Manager by clicking on the “Advertise” button.
After the set-up process, you will get to your Campaign Manager.
To make your campaign functional you have to link your credit card to this account.
Now you can open your account and create a campaign by clicking on the “Create Campaign” button.
Next step, you need to setup the campaign itself.
To get potential buyers on my website I choose “Consideration” and “Website visits” normally.
Then I divide my targeted audience by location. Choose “Permanent location”. You don’t want people who just moved in.
Then company size, gender, job titles, age.
Then I create several ad sets (normally A and B tests, with different pictures or texts). “Text ad” and “Single image ad”.